Customer Reviews

It's great to know the company behind the stuff we ingest with so much faith. This is also an interesting history of this family-owned company which goes back more than one generation. An American success story.

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another iherb freebie, get yours with your next order.

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Finally I know what "NOW" stands for! This is a great story about the early days of the "health food" movement, and how the Richard family, founders of NOW, established industry-wide manufacturing practices that are now the standard of the better supplement companies. They are the reason there are "Good Manufacturing Practice."

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I'm ordering "NOW" products for 2 years and it was really nice to know about this company. Reads well. I haven't read all the book but the main parts and I liked the adventure of this family who get several awards and prospered well (1 chance in 200 according to the book that a family business succeeds like them !)

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This is a very interesting and inspiring book. I plan to order Now products more ofter after learning of the integrity of this company.

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