This toothpaste is great, tastes great and is completely natural. My kids (4 and 6) love using it everyday. It foams up nicely in the mouth and leaves your teeth feeling clean! Definitely a big tube, lasts long. The only thing that happened was the paper sticker fell off very early on, and it was stuck very crookedly in the first place, but that in no way affected the quality of the product. This toothpaste is great, will definitely reorder!