I love this toothpaste. I had ordered it elsewhere online before discovering iherbs. (It's much more expensive elsewhere) I originally got it for my children as my 2 year old hasn't got the hang of not swallowing the toothpaste and this is completely safe for him, and I hope the remineralising properties of this toothpaste will help halt a couple of small cavities that my 5year old has starting. I love using it myself though. The flavour is very mild and it leaves teeth feeling lovely and clean. I'd highly recommend this to anyone looking to change to a natural toothpaste with safe ingredients, especially for children.