First things first, I ordered these because I live in Japan and have been craving me some Poptarts. iHerb ships to Japan, quickly and cheaply. Also, the website accepts yen. Woot! The fact that these toaster pastries are organic and don't contain ingredients for anti-freeze, like Poptarts, is a plus too. Taste-wise, these puppies are kind of like blueberry fig Newtons with a little more crunch and icing. Which means, they are pretty freaking good. They definitely aren't as sugary and addiction-inducing as Poptarts, but they also won't kill me. So all in all, Nature's Path got it right.