I really don't like the flavor of this, I'm having a hard time talking myself into finishing the tub.

I was frustrated when these turned hard before my kids got through a box, but now that they changed the wrappers I couldn't complain. Kids like them, when they have snubbed others with Omega 3

I still buy it even though the taste isn't that good. If I made chocolate milk with just this, my kids won't drink it (and they aren't super picky) so I take a glass and put half a scoop in, then finish making the chocolate milk with syrup. They get their milk, they get a smidge of veggies while they enjoy their choc milk, it's better than nothing.